AENAK - PACKAGING
Brief :
To design the packaging by sticking to the brand language of eyewear (spectacles). To create an efficient ecosystem that provides certain features to the users. On top of that, a finely shaped frame to proceed, the required clarity on the following problem statements.
Scope and Demand :
The need for clean vision and growing visual impairment have increased demand for eyewear so is the packaging. At the moment, the millennial generation is more inclined to and dependent on digital devices like laptops, video games, smartphones, etc. Eye illnesses have increased as a result of prolonged use of these devices. In addition, conditions like diabetes can impair eyesight and possibly result in blindness. Deteriorating eyesight is one of the bodily organs that often experiences issues as people age. In order to prevent eye disorders, it is advised that people who are older and have diabetes check their eyes. As a result, the global eyeglasses industry will benefit from the rise in visual defects and vision impairment. Eyewear packaging accounts for more than 45% of packaging demand, globally. Therefore, eyewear manufacturers are opting for environment-friendly packaging solutions such as paper-based or wooden cases for eyewear packaging.
Target Audience :
The brand had to go beyond reality to create a brand-new retail experience that would attract customers to the stores. Customers needed to be given a strong in-store experience that they couldn't receive online as online shopping continued to grow. And only by designing for the full consumer experience within the store will a complete retail revamp be conceivable. Age group between 18 - 30 years. In India, millennials account for the largest population, and today they have prioritized their choices and are slowly shifting toward premium gifting products. A substantial chunk of the millennial community in rural areas is considered as a potential market. Mainly target upper middle class section of society.
Competiors :
Lenskart : The extremely popular online eyewear brand in India, Lenskart has been proven promising since 2010. The company was the first-ever eyewear brand to establish on an online platform. It made purchasing eyewear products very popular and fun-loving. Lenskart makes optometrist availability very handy in India. It is customised according to your convenience, you just need to choose a few categories and select some options after which your eye-wear product will be delivered to your address. It is absolutely handy and does not require much of your time.
Polaroid : The very prominent and World Wide famous eyewear brand, Polaroid, looks after the proper care of your eyes. The International pioneer eyewear brand whose name came from an amazing invention of polaroid lenses, that changed the definition of optical technology.
Titan : A very well-recognised brand that offers the most amazing collection of watches and eyewear products. Titan eye plus is a very promising brand that looks after the incredible design and quality of products.
Fastrack : The widely famous brand, Fastrack, has the most incredible collection of watches and eyewear products. The company is very prominent and established in the year 1998 as an urban youth brand. Fastrack always keeps up with trends and stepping to the soul of youth by its enormous uprising and adventurous thoughts that come out on its products.
Inside Manual :
